Reframe the issue (metaphors we live for)

Cognitive scientist George Lakoff's work is that metaphors matter more than facts in the public debate, that we understand the world through a series of cognitive "frames," many of which function without our conscious awareness, and that new facts rarely change the frame through which we understand a given issue. Therefore, if we want to truly change people's minds about a given issue, we must not only provide them with new information: we must reframe the issue.

Feminin hjärna är en sån metafor eller memkomplex som omrör allt det som jag ser som positivt- frågan är hur många andra som gör det?