Saturday, April 02, 2005

Reframe the issue (metaphors we live for)

Cognitive scientist George Lakoff's work is that metaphors matter more than facts in the public debate, that we understand the world through a series of cognitive "frames," many of which function without our conscious awareness, and that new facts rarely change the frame through which we understand a given issue. Therefore, if we want to truly change people's minds about a given issue, we must not only provide them with new information: we must reframe the issue.

Feminin hjärna är en sån metafor eller memkomplex som omrör allt det som jag ser som positivt- frågan är hur många andra som gör det?

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